AD CRM for life insurance leads, life insurance final expense leads

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Our Click To Launch Makes it easy for any life insurance agent to run a lead-generating campaign on Social Media ... Even If You’re Not a "Techy Marketer"

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Texting and calling life insurance leads
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  • Automate retention campaigns to keep in touch with clients. Keep more policies on the books and generate new referrals

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Life Insurance Ads

  • Hand Pick Proven Life Insurance Ads for Mortgage Protection, Life Insurance, and Final Expense
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You're either overpaying for ad management or working through an outdated FB ad course. You now can access Ad Management quality lead generation within seconds of logging in!

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  • AD CRM
  • Power-Dialer (Phone Number Verification)
  • Eliza Auto-Booking
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  • SMS & Email Drip Campaigns
  • Phone App Power-Dialer

Successful insurance agents have a killer work ethic...

You're out there grinding, hustling, and killing it, but you don't want to burn out and you're praying there's a better way to build your business and save yourself hours of time...

I see you.

You’re sick of letting leads slip through the cracks, having to manually make 300-500 dials on your dial days, and not being able to have the work/life balance you really want.

You're already buying leads, putting in the hard work, but you're hoping there's something that will help take you to the next level without having to double your weekly lead order.

And you know that if you could just find a way to get a little more juice out of your leads, automate client retention, and double your close ratio, you’ll finally be able to grow the insurance business you’ve always dreamed of having...

From The Desk Of the Author:

Forrest Adsit

Why have I and other life insurance agents struggle keeping up with the the grind and hustle of the industry.

Most are STUCK…unwilling to adapt to the modern (proven) way of growing and managing their Pipeline with Hot & Aged Leads…

Stubbornly leaving behind what could’ve been the one chance at prosperity.

Do they ENJOY the time spent away from family and friends attending appointments the might not answer the door?

Do they CRAVE that missed family outing.. or that appointment across town that (might…) get them just 1 new policy?

Do they like sitting in an empty office waiting, hoping, praying the phone will ring? Or worse calling out to old instant internet leads database...

My guess is a resounding NO.

They don’t take any pleasure in these things whatsoever.

They just don’t know what they don’t know. They haven’t had anyone to ACTUALLY guide them through the process. (Thanks Up-line!)

The process of getting clients (100’s) signing up for a spot on their schedule.

The process of getting them to actually show up to their appointment (phone or in-person).

And the PROVEN way to convert those appointments and leads to actual policies closed…

Wouldn’t it be nice to say goodbye to Cold Calling, Cold Door Knocking, No Show Appointments, and the old instant internet leads FOR GOOD?

Automate Nurturing And Follow-Up

  • Proven pre-built campaigns to generate responses from texts and emails
  • 12 month drip nurture sequences continue to reach out
  • Prospects reply back and are booked by the AI, Toby. Toby will also introduce you to the prospect calling.

Finally A Plug & Play System That Gives Life Insurance Agents

Exclusive, TCPA Compliant & Affordable Leads

When it comes to working with online leads. It's important to understand expectations for those leads. Most online lead's no matter the source convert between 1-3%.

So why spend $1,000 on 100 leads to close 3 policies? When you could spend $800 on 1,000 leads and close 30 policies?

Power Dialer

Dial days just got shorter! Make hundreds of calls in half the time. Closing over the phone or setting appointments just got easier with our power dialer. Easily manage your calls and your call tracking!

Pipeline Management

Keep track of who needs to be closed and who's been closed even easier. Our Automation and AI helps move leads to the correct stage in the pipeline.

Eliza AI Booking

Our Eliza AI is here to help you have quality conversations with prospects and book them directly onto your calendar.

It’s like having your own personal assistant who never takes lunch or clocks out!

Power Dialer For Powerful Dial Days

Save hours of manually dialing leads using our built-in power dialer.

  • All leads (even imported leads) can be placed in the queue for calling
  • Call and connect with leads fast and stay organized
  • Call based on lead age, call times and callbacks

Mobile App

Download directly from your app store

  • Manage appointments, contact info, and pipeline status of leads and clients
  • Full Communication access to your clients. Including being able to use the power dialer through your mobile device!
  • Get real-time notifications of new hot leads coming into the pipeline. Setup call forwarding to coming straight to your mobile phone.

Fast Action Connection With Life Leads and Clients

Track all texts, emails, phone calls, Facebook messages, and voicemails in one place

  • See all incoming & outgoing responses
  • Maintain high-priority communications, quickly respond, mark them as complete, and move on.

And what happens if you do take advantage of AD CRM?

Most likely, the same thing that’s happened with so many of our other agents:

More free time with family, more time to build your team, more sales, and an overall better work/life balance.

We know what it costs just to set this type of system up. 100s of hours of personal headaches, sweat, and tears plus spending thousands on developers and courses.

Learn from our experience and take advantage of our amazing offer today. Because we're only getting better.



Beat The Life Insurance Competition

Life Insurance CRM Systems
October 05, 20229 min read

Learn to Wedge Out the Competition

If you learn to apply the wedge to your presentation, your sales will skyrocket.

Here’s the situation: You’re speaking to a client that has an overpriced policy with a competitor. They have even told you they want more coverage, but money is tight.

You show them the benefits of your policy, how much more coverage they will get for the same price and even tell them you will handle everything. It’s just you and the prospect in the room, right?

What could go wrong?

Life insurance sales, Life insurance sales training, how to sell insurance on the phone

You forgot about the 3rd party in the room: the original agent/company.

You have to deal with their current company/agent before you ever try to close the deal.

If you do not, even if you do successfully get the sale, the previous agent/company will come back into the picture and you will have a chargeback.

Understand this about people: they believe change is bad.

Nobody wants to make a change, even if it sounds good. Nobody wants to call their current agent/company and tell them “I want to cancel!”

Everyone tries to avoid conflict at all costs.

So if we know this to be true, how do we deal with it?

First is your mindset: stop selling and start winning.

Salespeople show the value of their product and hope the client will roll over and buy. Winners, however, will do what is necessary to CLOSE the deal. Selling is easy, winning is hard.

So in any sales presentation there are two problems.

One, the prospect is probably lying. Buyers are liars. Accept it and move on. Take what they say with a grain of salt. Or do something that will cause them to open up.

Second, there is always another agent lying in wait. You have to deal with the other agent first. Even if they do not have a policy currently, you have to deal with what else is out there. That cheap Globe Life term policy mailer they get every month is your competition. That commercial on TV promising insurance for $9.95 is your competition.

If you do not deal with these two problems, you will fail.

If the prospect can’t fire their current agent/company, they are not a real prospect. When you are selling, you are learning nothing that can help you break down the relationship between the current agent and client. You have to solve these problems to become a winner.

The current agent/company is the biggest problem.


Because of simple physics: No two objects can occupy the same space at the same time.

Before the prospect agrees to fire their current agent, they are going to mentally give the other agent a chance to stick around. That’s why most insurance sales is a one call close. We can never give them the opportunity to think about it.

Our clients are Professional Procrastinators. Change is hard for everyone.

The prospect’s desire to do nothing is a force of nature that you must deal with. Our first reaction is to “push.” Pushing is a classic salesmanship.

What I mean is going on the attack, talking trash about your competition, degrading the client for making the decision of working with their current company. Now we’ve all heard that this is unprofessional and to never do it, but I’m saying don’t do, because it doesn’t work.


Because nobody wants to be told that they made a bad decision. They will go on the defensive. Pride will come into play. Now you are an adversary.

That’s why it is a bad idea to immediately jump on the prospect’s hot button issue. While your goal is to drive a wedge between the prospect and their current agent/company, if you jump too quickly, it will seem like you are attacking the prospect and they will get defensive.

You need to be able to have an open honest dialogue with the prospect. Their current agent, the status quo, the fear of change all get in the way of you closing the deal.

You have to find their hot button issue. Why are you there? Why did they respond to the lead? What problem do they have that is not currently being solved? What is their pain point?

That pain can be used to drive a wedge between the current agent and the prospect.

Finding the pain point is the ESSENTIAL point in closing a deal.

If you can’t find it, no sale will be made. And without a good rapport and honest dialogue, it will never be found.

People will always find a way to justify doing what they want to do, whether it is in their best interest or not. Most people, especially Final Expense prospects, would prefer to do NOTHING. You have to get the prospect to WANT to change.

We’ve all heard that 90% of communication is not what we say, but how we say it and our body language.

As you trying to determine the prospect’s pain point, you need to convey not that you are the best salesperson in the world, a know-it-all, but rather the opposite: a very curious, “I really want to know what’s going on with you” type of approach. It will make it easier for folks to tell you the truth. Now they will reveal their pain, so that you can really solve their problem.

So let’s look at a real world example:

The client has sent in a Direct Mail card requesting information on some Final Expense plans.

When you ask them why they sent in the card, their concern is that they don’t have enough coverage, but really can’t afford more.

You go through your presentation and find out they have a policy with Senior Heritage, a Captive Carrier, which is 3 years old. They even referred a couple friends to their agent.

They even say, “I’m not getting rid of that, I’ve paid all that money into it. And I like my agent.” They’re paying $100/mo for $10,000 now and can’t really afford more.

You start to salivate, because you know the carrier. You know that you can get them $15,000 for the same premium and get them some cash back and you immediately go on the attack.

“Yeah Mrs Jones, that company you have is just expensive. We can get you a much better deal. You like better deals, right? We can get you $15,000 for exactly what you’re paying now and get you $200 cash back as well. So who would you like to leave the money to when you pass away?”

STOP! You never dealt with the previous agent.

They even told you that. But even if they hadn't, it's always in the back of their mind. You always have to deal with the current agent.

So we need to Wedge them out.

How do you do that?

First, always praise the prospect for previously making a buying decision.

Then speak positively about the competition.

Now explain how you are different. You are independent.

You have no dog in this fight. Your job is to find the best deal for Mrs. Jones. While Senior Heritage is a great company, they are captive. So sometimes they’ve got a good deal, but if they don’t, there’s nothing really they can do about it.

Tell them that “everybody that I meet with” wants to get the “best bang for their buck.” If you start shaking your head up and down, they will follow suit. Of course!

Everyone wants to get the best deal out there.

“Now let me ask you Mrs. Jones, if you called your agent right now and asked for $5000 in insurance for free, what do you think they would say?”

Let Mrs. Jones answer and agree with her.

“Of course not, why would they? Unfortunately, your current company would never give you something for nothing, but one of their competitors may... Let’s see if we can get you that $5000 in insurance for free, ok?"

Do your health qualifications and figure out what you can do for her. “Great news Mrs. Jones, you actually do qualify to get $5000 in insurance for free. And the great thing is that you don’t have to do a thing, we will handle everything for you."

"So what we’re going to do is take that money you have been paying Senior Heritage and apply it over here to Mutual of Amicable.

You’ll get $15,000 for the exact same payment per month. And like I said, I’ll contact Senior Heritage and take care of that. And because you’ve been such a long time paying customer, they will actually mail you a check for $200.

I’ll take care of getting you that money to you as well.”

Pull out the application and start filling it out.

You have successfully Wedged out the current agent and you’ve won!


That agent can still come back into the picture. They already have the relationship. They will tell Mrs Jones anything to get her to stick with them.

So the Wedge is not complete.

So all you need to do is explain to the prospect (now client) what will happen.

“Now Mrs. Jones, doesn’t it feel good to be able to get all this extra insurance for free and not have to spend any more money!

Hey I know how it is. I get to see that relieved look on folks’ face every day. But you know what’s going to happen when the Senior Heritage agent hears about this, right?

They’re going to call you or knock on your door. And I get it, I wouldn’t want to lose you as a client either. Now I have heard every story in the book. They will try and tell you that you that this new policy has a waiting period or that this is term or that this company won’t pay out.

Again, I get it, they want to try and save their business."

“But what are you going to say if they show up at the door?”

This is KEY: do not tell them what to say. Let them come up with their own response.

“Well I’m going to tell them tough luck! I found a much better deal. Have a nice day!”

“And you won’t have any problem saying that?”

“No way!”

“Well if they do try to spin any tales, you can always call me, or what most clients do is just give them my number and have them call me directly.” (Remember they don’t want to deal with any conflict.)

“So if they call you, just give them my number and I will take care of everything.”

Now you have successfully created a Wedge between the prospect and their current agent/company.

Wedging out the competition should always be a part of your sales presentation.

Even if they don't currently have a policy, there's a competitor that is advertising to them on tv, through the mail, or on social media.

Always make sure to find out who your competition is and wedge them out before you try to close the deal.


Founder & CEO of AD CRM

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